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about us

Australian born and NYC raised, bloom® builds baby products you wish you had as a kid.
bloom was founded by four dads wanting to bring meaningful innovation & contemporary design to a world of baby products that have traditionally been functional but not in tune with the design sense of modern parents.

moving from couple-dom to parenting is a wonderful and emotional phase during which parents and baby begin life together. at bloom, we believe parents & baby should begin their life together in style, with quality products that reflect modern living & express the new family's sense of identity.

bloom uses sustainable woods, recyclable plastics & metals and low VOC finishes.
Our products are CPSIA and ASTM compliant and free of lead, BPA, phthalates, PVC, formaldehyde and MDF.

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